Torrance Municipal Election
Candidates' Forum: Mayor, City Treasurer AND Afterward, a Pros & Cons Presentation of Measure SST
Sponsored by the League of Women Voters of Torrance Area
Open to the Public
Toyota Meeting Hall, Torrance Cultural Arts Center
3330 Civic Center Dr.
Torrance California 90503

City of Torrance - Mayor
Mayor — City of Torrance
Get the facts on the California candidates running for election to the Mayor — City of Torrance
Find out their top 3 priorities, their experience, and who supports them.
About this office
News and links
Events
Candidates
George Chen
- Public Safety is the main responsibility of government
- Take actionable steps to address the homelessness...
- Maintain fiscal discipline to control spending not...
Cliff Numark
- Stop the Budget Bleeding - Torrance has the 4th worst...
- Public Safety - Support Public Safety, Stop Hate,...
- Torrance Together - Unify City to address community...
My Top 3 Priorities
- Public Safety is the main responsibility of government
- Take actionable steps to address the homelessness population in our community by standing up the temporary housing and enforcing the previously approved Anti-Camping Ordinance for those refusing help/service
- Maintain fiscal discipline to control spending not more than we take in...balance the budget; incorporate strategy and plans to drive up revenues to fund services for the quality of life the residents desire
Candidate Contact Info
My Top 3 Priorities
- Stop the Budget Bleeding - Torrance has the 4th worst fiscal health in California. Comprehensively assess and revamp finances.
- Public Safety - Support Public Safety, Stop Hate, and Ensure Fair and Equal Treatment.
- Torrance Together - Unify City to address community challenges, like homelessness, teaming with schools, supporting seniors, ensure development maintains the character of our community, strengthen business to grow jobs and ensure a sustainable city.
Experience
Experience
Education
Community Activities
Biography
Former Councilman Cliff Numark is dedicated to service, bringing people together. A South Bay native with a graduate education and business experience, and deep family roots in Torrance, Cliff has launched programs for disadvantaged students, initiated a curbside recycling program, advised small companies, led 2,000 professional team members, and helped saved millions of lives, as the former national American Red Cross leader for blood donations.
As Torrance Mayor, Cliff – a businessman and current elected El Camino College Trustee – will leverage his experience and independent leadership to bring Torrance together.
Son of Teachers
The son of teachers, Cliff grew up in the Torrance area, graduating from the Narbonne High School Math/Science Magnet at the top of the class. As a youngster, he volunteered in the library, helped edit the school newspaper, assisted in Key Club projects, and attended the American Legion’s Boys State. His senior class voted him “Best Personality.” As a teen, he would often marvel at Torrance’s vibrant community – its library, its parks, its neighborly feel, and its strong business center.
This community – and marriage to Diane Korman, his childhood friend and Torrance native – drew him to Torrance as an adult, where he continues his passion for service.
Civic Involvement and Professional Background
Starting in 1999, Cliff has served on three Torrance commissions – Cable TV Advisory Board, Community Services Commission, and Parks and Recreation Commission – where he initiated “Open Mic Night” so candidates could communicate to residents, updated the Plunge usage policy to better enable student use, and improved outreach for the annual grant program. He has served as a leader of nearly a dozen local organizations, including the Torrance Historical Society and Cub Scout Pack 718.
Cliff was elected twice to the Torrance City Council, was elected to El Camino College Board in 2013 and is now serving in his second term. Cliff brings his community roots to enact policies to better serve residents.
This Torrance civic contribution builds on his professional accomplishments. Numark is currently the Chief of Marketing for Vitalant, a national blood and transfusion company. Previously, he was the national Senior Vice President for the American Red Cross, helping save millions of lives. Earlier, he was CEO of the American Red Cross Southern California blood bank, which he grew to be the largest in the Red Cross system.
Before working in the biomedical field, Numark worked in business consulting for technology companies and earlier, in public affairs.
Education and Family
Numark earned a Master in Public Affairs degree from Princeton University, a law degree from the University of California at Berkeley, a Master of Science from the University of Sussex Engineering School, and a B.A. from Pomona College.
Cliff is most proud of his family, which has deep roots in Torrance, with years of service as community volunteers. He and his wife Diane, a Torrance business owner of Barreworks Studio and a former Emmy-winning producer for ABC’s Extreme Makeover: Home Edition, are Torrance homeowners. They are the proud parents of Lincoln, 11, and Pearl, 8, who attend Riviera Elementary, just like their mom did. Cliff’s mother, Wendy Wengrow, and Diane’s mother, Dale Korman, are former Torrance City Commissioners. His sister, Tracy, teaches at Jefferson Middle School, and his brother, Mitch, lives in Torrance. Diane’s grandmother of blessed memory, Harriet Apsel, is a former longtime New Horizons resident.
Political Beliefs
Political Philosophy
Cliff Numark has successfully led government, nonprofit and business organizations, as an operating leader and as a board member. He brings teams together to accomplish strategic objectives, using data for decision making and to assess progress. His strong leadership, operations, marketing, public affairs and analytical skills drive performance and results.
An infographic of Cliff's track record in elected office can be viewed here.
Biomedical and Business Experience
Cliff has led teams for nearly 25 years, marked by significant accomplishments, including
- Turned around organizations, in regulatory compliance, supply chain, expense reductions and revenue growth;
- Revamped organizational structures and cultures;
- Transformed channels from offline to online, quadrupling digital results and propagating omni-channel marketing;
- Rebranded and developed new product lines; and
- Devised, executed and served as spokesperson for national marketing/media campaigns to drive awareness and performance, including initiatives with Facebook and HBO.
At Vitalant, a national blood services and transfusion company, as chief of marketing, Cliff led the development of the convalescent plasma program to help COVID patients – becoming the top producer among independent blood centers – while instituting the organization’s direct marketing operation. As a national senior vice president of the American Red Cross, Cliff drove $1.6 billion in annual revenues, while significantly improving overall financial results, increasing revenues and reducing costs by $200 million over four years. As the Director and then the CEO, he helped lead the Red Cross Southern California blood bank to become the largest in the Red Cross system, while improving productivity.
Previously, Cliff served as founder of CustomerIntellect, a market research firm and as managing director at O’Melveny Consulting, a subsidiary of the law firm of O’Melveny & Myers. Prior to this, Cliff provided consulting services to technology companies as CEO of the San Diego Regional Technology Alliance, where he tripled revenues, established the entrepreneurial training program, and oversaw seed investments. Cliff also served as the first COO of larta.
Government and Economic Development Experience
As a Governing Board Member of El Camino College, Cliff served as president of the board of El Camino College. As a City Councilman, he served on a variety of council committees and he chaired the first strategic planning committee. Representing Torrance, Cliff advocated for local government. He was chair of the League of California Cities Administrative Services Policy Committee and on the board of the LA County Division. He was active in the South Bay Council of Governments. And he was appointed to the California Council on Criminal Justice.
Cliff was selected to participate in a number of government and community leadership programs, including the League of California Cities’ Civic Leadership Institute, Leadership Torrance, Leadership LA, and the CORO-run program, Leadership Southern California.
A former reporter with articles published in the New York Times and the Arizona Republic, Cliff has experience in public, legal and community affairs, working at the Los Angeles Economic Development Corporation, U.S. Federal Trade Commission, the California State Public Utilities Commission, the California Institute for Federal Policy Research, the South Coast Air Quality Management District, and as a Senate Fellow for the California State Senate’s Energy Committee.
Track Record in Elected Office
- Torrance 2.0: Advanced digital outreach at City and El Camino; initiated City’s Open Mic night for public outreach.
- Cost-Effective Government: Helped lead City out of Great Recession; initiated cost-savings to avoid post-COVID structural deficit at El Camino.
- Enhanced Quality of Life: Fought for airport’s noise monitoring system; advocate for Hillside Overlay Ordinance.
- Improved Public Safety: Voted to expand paramedic service and CSI team; preserved public safety positions.
- Shielded Seniors: Initiated “Seniors: Don’t Be Scammed” seminar.
- Advanced Education: Approved dual enrollment so Torrance students can earn El Camino College credit.
- Preserved Neighborhoods: Scrutinized planning; promoted historic preservation.
- Business Advocate: Initiated South Bay Entrepreneurial Center to help start up firms.
- Protected the Environment: Named LA League of Conservation Voters Environmental Champion for reducing wastage, saving $300,000 per year.
Nonprofit and Community Experience
Cliff has helped a variety of community organizations, serving in a leadership capacity to guide, advise and advance the organization and the community:
- CMTC, board member, a Torrance area nonprofit consulting organization to help manufacturers
- Cub Scout Pack 718, former Den Leader
- Temple Menorah, former President
- Go for Broke National Education Center, former board member
- El Camino College Foundation, former board member
- Young Presidents Organization Los Angeles, former board member
- California State University Dominguez Hills Business School, former advisory committee member
- Torrance Historical Society, former Vice President
- Torrance Symphony Association, former Vice President
- Madrona Marsh Foundation, former Secretary
- Sharefest, former advisory board member
- JVS, former board member
- Torrance Area Chamber of Commerce, former Director, Leadership Torrance
- Cable Television Advisory Board, former Commissioner, City of Torrance
- Community Services Commission, former Commissioner, City of Torrance
- Parks and Recreation Commission, former Commissioner, City of Torrance
Position Papers
White Paper on Torrance's Financial Condition - and 90 Day Plan to Move Forward
The position paper describes the origins of Torrance's financial challenges and the 90 day plan to move forward; it includes the rationale for suspending health insurance benefits for the Mayor and Council - and city-paid meals before Council meetings - to send a signal about the need to establish a culture of cost reductions, as well as articulating how to comprehensively assess City services.
Policy Statements on Core Issues Facing the City
There are a number of critical issues facing the City - the position paper articulates my position as well as the experience that I have to help lead the City in these areas.
Policy Platform
Unifying the City is critical to our progress. I believe we should:
- Establish Community Councils. Bring together community nonprofits, faith-based groups, homeowner associations, and other organizations to ensure City services address important community needs.
- Stop Hate and Celebrate Our Diversity. Crack down on hate crimes, teach self-defense courses to seniors, and introduce signage that declares Torrance a Hate Free City. Work with the arts community and the Torrance Chamber to show how our diversity and international character can highlight our culture and our economy.
- Promote and Expand the City’s Volunteer Program. Leverage our community spirit to help schools and seniors and enable the City to serve even more people, building on the current program of 2,000 volunteers.
- Improve Communication. We get better feedback – and make better policy – if we better inform City residents of important issues facing the community. We need to think differently and comprehensively about including the public in the City’s -- and the community’s -- efforts, events and actions, especially leveraging digital technology.
Experience/Qualifications to Lead the Plan
- Led a dozen local nonprofit organizations - in the arts, economic development, environment, Torrance history, and community service - in a board member capacity.
- Approved El Camino’s presidential task force to stop hate.
- Called for self-defense training for seniors to stop hate against the AAPI and other communities.
- Advocated for signage at El Camino College – a Hate Free campus.
- Served on the board of the Go for Broke National Education Center, which educates the public on the valor of Japanese American veterans of World War II and their contributions to our nation.
- Instituted the first African American Advisory board and the first Spanish language TV outreach partnership at the Red Cross Southern California blood bank.
- Oversaw one of the nation’s largest volunteer programs – the national Red Cross blood donation program, leading more than 3 million volunteers.
- As a councilman, initiated Torrance 2.0, which revamped the City’s digital communication (e.g., establishing an email newsletter) and, as a commissioner in 1999, initiated “Open Mic Night” to leverage the City’s TV station to improve outreach.
- Advised El Camino on overhauling its digital and overall marketing strategy.
Policy Platform
- I support the intent of the City’s first steps to address homelessness. I would work with the City team to:
- Put a high priority on finding alternative locations to the current pallet program location, leveraging funds from the County and other governments.
- Take other actions (such as Project Roomkey and Project Homekey) that can help the estimated 300 people who are without homes, 20% of whom are not sheltered.
- Partner with other agencies and expand the team, inclusive of volunteers, to encourage those living on the streets to become housed.
Experience/Qualifications to Lead the Plan
- As a Councilman, I interacted frequently with the South Bay Council of Governments to implement regional solutions.
- At El Camino College, I supported the Warrior Pantry, which offers healthy food items and toiletries to students to help them succeed in their classwork without distractions caused by food insecurity.
Policy Platform
Public safety is a critical local government service. I would work with the City team to help make neighborhoods safe by doing the following:
- Ensure public safety remains a top priority in Torrance.
- Ensure excellence by evaluating paramedic, fire and emergency response times and triaging.
- Partner with other agencies and organizations such as El Camino's planned Public Safety Training Center, which can provide local, enhanced training for recruits and incumbent staff.
- Support the City's Principled Policing program, a Commission on Peace Officer Standards and Training (POST)-certified course on procedural justice and implicit bias, to improve public safety training and ensure the fair administration of justice.
- Utilize new technologies and processes (such as specialization, with non-badge carrying professionals carrying out specific public safety tasks, such as the CSI team).
- Reduce the burden on public safety personnel by leveraging other specialties (such as social workers) and trained volunteers and retirees (who can help with financial crime investigation and in other areas), as well as enhancing training and psychological support for badge-carrying team members.
- Recruit and retain public safety team members by considering referral bonuses, housing policies to encourage team members to live in the City, and workers compensation administration reform.
Experience/Qualifications to Lead the Plan
- Approved the Public Safety Training Center at El Camino College.
- As a Councilman, approved adding a paramedic response unit to enhance services.
- On the Torrance Council, scrutinized the budget to find funds to save two public safety positions, slated to be cut during the Great Recession.
- Authorized the creation of the professional CSI team.
- Appointed by the State Senate, as a Councilman, to the California Council on Criminal Justice.
- In fall 2021, after two former officers were charged with spray painting swastikas on an impounded car, organized counsel to the City from local clergy and a civil rights organization.
Policy Platform
Approximately 17% of Torrance residents are over 65. To help these residents, I would work with the City team to:
- Become an AARP Age Friendly Community, developing an action plan to "make neighborhoods walkable, feature transportation options, enable access to key services, provide opportunities to participate in community activities, and support housing that’s affordable and adaptable,” consistent with the actions of the Commission on Aging.
- Leverage volunteers, community organizations and technology to improve outreach, particularly to shut in seniors.
Experience/Qualifications to Lead the Plan
- On the Council, initiated “Seniors, Don’t Be Scammed” to educate on fraud and financial abuse.
- Kept bus fares at 25 cents for seniors; supported the “dial a ride” program to help seniors and disabled residents.
- At the U.S. Federal Trade Commission, investigated crimes against seniors as a law school intern.
Policy Platform
- Enhance a close working relationship with Torrance Unified to improve services, reduce costs and help our schools remain top performing.
- Work collaboratively to improve shared facilities and field usage, coordinate services (such as after school programs and community education), investigate shared vendors, and coordinate teen programs.
- Continue the City’s help for schools, including crossing guards and school resource officers, for the safety of our school age children.
Experience/Qualifications to Lead the Plan
- As an El Camino trustee, supported dual enrollment so Torrance students can earn college credit while at high school.
- At El Camino, advocated for Open Education Resources, which saved students $1 million in textbook costs annually.
- Campaigned for Measures Y and Z to help improve Torrance schools.
- As a Torrance Commissioner, ensured that students had access to the Torrance plunge.
Policy Platform
Torrance is a balanced City – and we should strive to maintain this balance, adhering to State laws while ensuring we maintain the character of our community. I would work with the City team to:
- Preserve Torrance’s quality of life by making sure it remains a balanced and family-oriented community.
- Oppose over-development and cut-through traffic caused by the wrong project in the wrong place and out of character with the neighborhood.
- Advocate at the State level to fight Sacramento over-reach. Work with our state representatives to fight erosion of local control.
- Institute revitalization zones, which integrate holistically residential, commercial, and industrial areas. In particular, the Downtown Revitalization Zone provides a great opportunity to organically and comprehensively further improve downtown Torrance.
- Continuously improve operations at the permit center, developing key performance indicators to provide efficient service.
- Enforce the Hillside Overlay Ordinance.
Experience/Qualifications to Lead the Plan
- While on the Council, I worked with the League of California Cities to advocate that redevelopment funds be preserved to support local projects.
- As a Councilman, I scrutinized development projects, supporting projects that were consistent with the character of the community – and opposing those that were not.
- On the Council, I advocated for historic preservation to enable residents to maintain the character of Old Torrance. I also approved the consolidated permit center, designed to unify City services.
Policy Platform
The best social policy is a good job - and good jobs come from good businesses. I would work with the City team to:
- Expand the economic development team to ensure that Torrance remains business friendly, inclusive of working with volunteers and staff at the Torrance Chamber.
- Expand business visits to identify ways to continue to support the local economy.
- Set up frequent Business-City meetings to ensure City policies and actions improve the business climate.
- Work with the Torrance Chamber to be a champion of local business.
Experience/Qualifications to Lead the Plan
- First started working in economic development in the early 1990s, helping the Los Angeles County Economic Development Corporation attract technology businesses.
- Led two economic development organizations in Southern California.
- Received an economic development award by a community college district, recognizing actions to train workforce and provide support for small businesses.
- On the Council, I catalyzed the creation of the South Bay Entrepreneurial Center in Torrance, to assist start up firms.
- At El Camino College, I approved many measures to train new and incumbent workers – as well as to connect El Camino students to jobs.
Policy Platform
Torrance must have effective Operation and maintenance of streets, sewers, sidewalks, trees, transit and water to protect our environment. To improve in this area, I would work with the City team to:
- Reduce waste throughout the City, especially from an energy and water perspective.
- Curb pollution from stormwater runoff, making capital improvements to repair broken pipes using grants from state and federal sources.
- Explore alternative transportation options, including micromobility that uses multiple means to help people travel locally,, from a currently planned trolley system on wheels to promoting neighborhood electric vehicles.
- Monitor and implement a coyote management program, consistent with recommendations from state experts.
- Advocate for regular reporting to ensure refinery safety and, consistent with the City’s strategic plan, encourage regulatory entities to investigate other alkylation technologies.
- Increase tree planting and usage of native plants.
- Continue the noise-monitoring system at the Torrance Airport.
Experience/Qualifications to Lead the Plan
- On the Council, initiated the first energy and water audit, leading to $300,000 in annual electricity and water savings.
- Authorized expanding the green waste program Citywide when I was on the Council.
- As a Councilman, championed Torrance taking part in the South Bay Bicycle Master Plan.
- After seeing reports critical of the City, shepherded measures to streamline and expedite processing of solar panels on homes.
- On the Council, oversaw the rebranding of Torrance Transit and the use of hybrid electric buses.
- Awarded an “Environmental Champion”, for my work on the Council, by the LA League of Conservation Voters.
- Oversaw the development of the Traffic Management Center, which improved light synchronization and implemented “permissive left” technology.
- Served on the Madrona Marsh Foundation board.
- Initiated the electronic noise monitoring system at the Torrance Airport.
Videos (1)
This brief video provides an overview of the challenges the City faces, and articulates how former Councilman Cliff Numark's Proven Leadership, Financial Stewardship and Community Service can move the city forward.